AIME Announces United Wholesale Mortgage as Group’s First Title Sponsor
Tuesday, May 15th, 2018
Mortgage broker association offering complimentary memberships to partners of Title Sponsor UWM and four additional Gold sponsors
The Association of Independent Mortgage Experts (AIME) has announced that the nation’s leading wholesale lender, United Wholesale Mortgage (UWM), has taken on Title sponsorship rights for the rapidly growing broker advocacy group. In addition, four other lenders have signed on as Gold sponsors: Finance of America Mortgage, AFR Wholesale, Caliber Home Loans and Flagstar Bank.
Due to the support from these sponsors, independent mortgage professionals who are partners of these five lenders can register as AIME members at no cost for the remainder of 2018.
“We’re thankful to have UWM and all of our sponsors on board and, as a result, we’re able to give more than 20,000 loan originators access to complimentary AIME membership,” said Anthony Casa, chairman of AIME. “AIME is the strongest mortgage broker association in the country because of the effort put in by our founding members who have helped build a strong foundation for our community over the past few months, our hugely supportive sponsors and our broker advocates and partners who have voiced their support throughout the industry. We’ll continue to do everything we can to grow the mortgage broker channel.”
AIME launched in February to empower independent mortgage experts by providing tangible value, and serve as the backbone for growth of the mortgage broker community. The association is operating with a growth-focused strategy, providing tools and resources to propel the wholesale channel beyond 20% share of the mortgage market by 2020.
“AIME has brought a sense of excitement to the wholesale channel and has demonstrated advocacy for brokers, processors, loan officers, and other independent mortgage professionals,” said Mat Ishbia, President and CEO of United Wholesale Mortgage. “We’re proud to back anything that supports mortgage brokers and the broker community, and look forward to playing a continued role in making sure that consumers and loan originators, alike, understand that the mortgage broker channel is the best way to go.”
AIME currently has thousands of paid members and, because it has secured sponsors, the association is opening up more memberships to all loan originators at no cost for all of 2018. For more information, and to register as an AIME member, visit www.AIMEGroup.com.
Mortgage brokers won’t go out of style
Tuesday, February 13th, 2018
Innovative technology is changing the business landscape, as everything is focused on making things faster and easier than ever for consumers. The mortgage industry is no exception, as there are tons of mobile apps and websites built to appease the desires of prospective homebuyers who want to handle the mortgage process on their own.
But mortgage brokers will never go out of style – the same way that the teaching profession won’t be replaced by automated lessons. At the end of the day, when it comes to the most important elements of peoples’ lives, there’s a craving for expertise and a desire to put trust in professionals who are more knowledgeable and more skilled than us. It’s the same reason that most people are more comfortable with the idea of manning the steering wheel, as opposed to taking a ride in one of those driverless cars. It’s also why most people prefer to fly on airplanes that actually have human pilots instead of a purely automated flight.
Mortgage brokers are the premier experts of the mortgage business, the licensed gurus who eat, sleep and breathe the mortgage business on a daily basis. They know the lay of the land and have an idea of which lenders and products work best for specific scenarios. Brokers have access to a wide variety of pricing information that big banks and retail lenders can’t offer. They are actual members of your community – maybe part of the same church group or rec basketball league – as opposed to stiff corporate figureheads at gigantic financial institutions.
Consumers don’t have to view the concepts of “working with technology” and “working with a broker” as two mutually exclusive items. Similar to how brokers have access to a larger spread of rates and products, they also have access to the marketing and technological capabilities of wholesale lenders that can equip them with tools and platforms to deliver unparalleled service to borrowers.
The idea of relying on a professional’s expertise goes against the grain of the modern “do it-yourself” mindset that tech-savvy people are hardwired with. Leave the apps for things like hitching a ride or buying electronics. But for serious, life-changing financial decisions like a mortgage, the first move should be to connect with a professional who can put the borrower in the best possible situation. That’s a mortgage broker.
Ultimately, the ability of brokers to gain market share among homebuyers comes down to getting in front of them and making sure they understand the benefits they provide. Whether it is through marketing, community outreach or some other means, brokers need to do everything in their power to make sure consumers fully understand the point of working with a broker.